Introduction.........................................................................ii

Chapter 1 - My Story


"Buh-Bye now" - The Day I Got Fire...................................4

Radio Geek........................................................................7

The Dazzling Desert............................................................9

It's a Hard Knock Life.......................................................11

Home Again Home Again Jiggety-Jig...................................13

Syndication: Who Me?.......................................................15

Chapter Two - Truth Hurts: What Syndicators
Really Want From You

The Low Down................................................................20


Chapter Three - Getting There: The Road to Syndication


Step One - The Show.......................................................25

Step Two - Launching The Show Locally...........................27

Step Three - Crafting The Show........................................29

Step Four - First Measurement...........................................31

Step Five - Prepping For Syndication..................................33

Step Six - Your First Station...............................................45

Step Seven - Analyzing Your First Affiliate..........................49

Step Eight - Growing Your Show........................................53

Step Nine - The Deal: Getting Signed..................................57

Chapter 4 - You've Got a Syndication Deal, Now What?

The Customer Is Always Right............................................65

More Stations!...................................................................69

Investing In Your Show......................................................71

Moving Forward & Growing Your Brand.............................73

Good Luck and Goodnight..................................................77

Chapter 5 - But Don't Take My Word For It:
Words of Wisdom from The Pros

The Talkers........................................................................81

The DJs and Mixers............................................................95

Imaging and Special Features.............................................115

The Syndicators................................................................123

Special Section: R Dub's Toolbox


The Studio - What You Need, Where to Get It,
and How Much Does it Cost?............................................137

R Dub!'s Lil' Black Book - Crucial Contacts.......................149



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